DIGITAL CREATIVE
VIDEO PRODUCTION
DIGITAL DESIGN
PHOTOGRAPHY
MOTION DESIGN
AI
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SELECTED WORK
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AI VISUALS
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MOTION DESIGN
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PERSONAL PROJECTS
SELECTED WORK
Makeup: THE ONE Pump&Plump Mascara
Launch of a new volumizing mascara with the campaign “Let lashes be loud”.
Communication objective of the campaign was effortless volume for all lash types with just one stroke.
Project responsibilites:
Supporting campaign idea development
Video art direction
Social media & digital content planning
Videography on model shoot, editing, color grading, motion design and animation, layouts and final delivery
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Art Director: Malin Bergström
Copywriter: Claire Allanson
Content designer: Felicia Püschl
Model still photographer: Philip Messman
Art Buyer: Camilla Tannenberg Alexander
Model: Gwen Van Mier
Product photographer: Love Lannér
Retoucher: Erik Niklasson
Fragrance: Love Potion Cherry on Top
New fragrance flanker launch to Oriflame’s top seller brand Love Potion, with focus on sensuality and the hero ingredient cherry.
Communication objective was to establish Oriflame’s first cherry perfume, while also modernizing the Love Potion brand.
Project responsibilities:
Supporting campaign idea development
Video art direction
Social media & digital content planning
Directing post production for social media
Editing, layouts and final delivery
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Art Director: Malin Bergström
Copywriter: Claire Allanson
Content designer: Felicia Püschl
Model still photographer: Cornelia Wahlberg
Art Buyer: Linnea Ankarudd
Model: Anais P
Stylist: Teddy Rydberg
Product photographer: Robert Berggren
Retoucher: Irina Krugliakova
Skincare: Royal Velvet
Relaunch of an iconic Oriflame brand, anti-agingeing skincare with iris and amethyst as hero ingredients.
Communication objective was to elevate and modernize the brand focusing on everyday, affordable luxury, and attracting a new generation of consumers while retaining current customers.
Project responsibilities
Supporting campaign idea development
Video art direction
Social media & digital content planning
Videography on model shoot, editing, color grading, color correction, video retouch, layouts and final delivery
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Art Director: Sofia Chowdhury Hemström
Copywriter: Julie Gunn
Content designer: Felicia Püschl
Model still photographer: Johan Sandberg
Art Buyer: Camilla Tannenberg Alexander
Model: Mona Johannesson
Stylist: Teddy Rydberg
Product photographer: Sara Wennerhed
Retoucher: Irina Krugliakova
Fragrance: Divine Dark Velvet
Launch of a new evening fragrance from the brand Divine, embodying the modern diva in the campaign “Claim the night”.
Communication objective was to visualize a modern diva, positioning the fragrance as the obvious choice for an evening scent for the woman who wants to own the night with glam and unique style.
Project responsibilities:
Supporting campaign idea development
Video art direction
Social media & digital content planning, including campaign launch video
Model shoot videography, editing, color grading, color correction, layouts and final delivery
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Art Director: Malin Bergström
Copywriter: Claire Allanson
Content designer: Felicia Püschl
Model still photographer: Frida Marklund
Art Buyer: Camilla Tannenberg Alexander
Models: Dasha Maletina & Feyi May
Product photographer: Sara Wennerhed
Retoucher: Irina Krugliakova
AI VISUALS
MOTION DESIGN & ANIMATION
PERSONAL PROJECTS
Lighting, photography and retouch
